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Brazil Innovation Hub Buoys Denim Development

Amsterdam-based nonprofit the House of Denim Foundation is on a mission to make denim more sustainable and smarter through education and community.

In service of this goal, the organization’s subsidiary Denim City founded an innovation campus in Amsterdam in 2014. Now, the Denim City footprint is extending to Brazil with a new location in São Paulo, opened last fall.

Like the location in the Netherlands, Denim City São Paulo is focused on connecting the next generation of denim creators with the leading minds in the field to drive sustainability. An on-site academy enables professionals and graduates to learn about topics such as techniques in laundry, the basics of denim production and how to position a denim brand.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit