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REFIBRA™ Retrospective: The Backstory

In early 2011, three separate events contrived to significantly influence my thoughts about my view of the environment and my view of the products that Lenzing manufactures.

American photographer Chris Jordan won the Prix Pictet Commission for his shocking photographs of albatross chicks on Midway Atoll, a remote and isolated island in the middle of the Pacific. His project documented nesting baby chicks being fed bellies full of plastic by their parents, who soar out over the vast polluted ocean collecting what looks to them like food to bring back to their young. On this diet of human trash, tens of thousands of albatross chicks died each year on this island alone, from starvation, toxicity and choking.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit