There’s nothing granola about the new sustainable collection from leaders in the denim supply chain.
The collection will debut at Keyhouse at Bluezone in Munich Jan. 29-31.
The aim of Planet REhab collection is to illustrate that fashion can be “both responsible and beautiful given the right supply chain partnerships,” the partners say. The companies recognize that achieving their sustainability goal requires both working collaboratively and responsibly—seeking out more sustainable raw materials, implementing new technologies and employing processes that reduce resources and waste.
“Companies who want to be in business one hundred years from now must become cleaner and more sustainable right now,” said Jose Royo, sales director of Tejidos Royo. “Planet REhab represents the business model of the future. We were proud to take action with such a forward-thinking project, collaborating with companies as committed to sustainability as we are. This is the responsible approach that the textile industry must embrace to ensure the future of the business, the planet and the people who come after us.”
The garments were designed around Tencel and Tencel x Refibra branded lyocell fabrics from Tejidos Royo. Made from renewable wood in a closed loop, energy and resource efficient manufacturing process, Tencel fibers and Tencel x Refibra fibers made with recycled cotton scraps provide the fabrics with softness, smoothness, tenacity and color intensity.
The fabrics were dyed using Officina+39’s Recycrom technology, pigment dyes that are made from recycled clothing and textile scraps that are crystalized into fine powder. Laundry specialist Tonello finished the garments with washing processes that significantly reduces the water and hazardous chemical consumption.
“Juan Carlos has proven Planet REhab’s premise that global collaboration of sustainability-minded companies results in gorgeous designs that are made with respect for the environment,” said Tricia Carey, director of global business development for denim at Lenzing Group.
Gordillo’s artistic designs also create a visual story about the sustainable innovations behind REhab.
“Planet REhab is my tribute to the ocean with its deep colors and flowing shapes,” Gordillo said. “While many companies talk about being sustainable, these companies had the courage to actually create sustainable products and processes that benefit the industry, society, and the planet. I hope this collection can inspire other designers to prioritize sustainability in their creative processes.”