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Dorlet Promotes Circularity with Removable Buttons for Jeans

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Every player in the denim supply chain can do its part to create a circular economy. French trims supplier Dorlet aims to do just that with its new innovation, the Diabolo, a removable button collection that is specially designed with circularity in mind.

The company is motivated to undo the damage caused by a surge in apparel consumption and waste in the past 15 years. The design of the Diabolo line allows the customers to remove the buttons affixed to end-of-life jeans so that this component doesn’t deter them from recycling the garment.

“We have the possibility of moving from the traditional extract-consume-waste linear model to a circular model in which the products are designed to be easy to remove and the materials to be reused as resources and no longer thrown away as waste,” said Thibault Greuzat, Dorlet CEO. “With the Diabolo line, we enable committed brands to take a step closer to circular fashion.”

The Diabolo line, Dorlet noted, also allows brands to offer shoppers the option of customizing their jeans by changing the whole button with another one. The customer can reuse the button endlessly, and change its color, shape and material according to their style preference.

The collection builds on Dorlet’s efforts to green the metal trims sector. Diabolo buttons are made with one of two the company’s sustainable technologies: Wild and Raw. Dorlet’s Wild technology replaces the conventional traditional plating process with one that uses 50 percent less water, 60 percent less electricity and 80 percent fewer chemicals.

The company’s Raw technology goes a step further by eliminating the use of cheimcals for coloring while enhancing the raw color of the metal.

“For Dorlet, the only way to bring real sustainable innovation to our market is to take into account the recycling of clothing from the design stage of a button but also its environmental impact during production,” Greuzat said.

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