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Jeanologia and 3D Tech Firm CLO Enhance the Digital Design Experience

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

“What you see, is what you get” is an invaluable claim in garment finishing technology, and Jeanologia is one step closer to achieving this holy grail.

The Spanish garment technology firm and CLO Virtual Fashion, the maker of 3D garment simulation technology, are joining efforts to provide jean designers a seamless digital design experience.

With this new integration, brands and designers are able to apply a .jean file created in Jeanologia’s eDesigner directly onto CLO’s garments to visualize and render denim finishes. Jeanologia’s eDesigner, which launched earlier this year, is a digital tool customized exclusively for creating jeans. It’s an end-to-end platform where users can design and visualize their washes, while CLO will be the application that allows designers to visualize their designs in 3D both for design decisions and to generate digital products.

The file can then be sent straight to a laser machine to begin production using eMark, Jeanologia’s software that is installed in the laser machine.

With this integration, the companies say designers and brands are able to “seamlessly toggle between the two applications,” which will enable companies to produce fewer samples and encourage stronger collaboration between brands and their supply-chain partners that share the tools. “Creativity will emerge from every corner of the value chain and can be shared and collaborated upon to achieve great results,” the companies stated.

On Wednesday, Jeanologia presented “The New Vintage,” a collection of women’s vintage garments, including flare jeans, a midi skirt, a fitted jean jacket and more. During the virtual demonstration, Jeanologia shared how it studies the natural behavior of denim to replicate authentic-looking whiskering with lasers and the worn-in wash effects that are beloved by denim consumers with its suite of sustainable washing technologies.

“With this integration, many denim brands and vendors will now be able to work faster than ever before,” said Gerard Fernández, CLO 3D designer and software support lead for the Jeanologia integration.

Speed and agility will be top priorities in brands’ pandemic recoveries, added Josep Maria Carbonell, Jeanologia’s software developer director. “Design, digital collection[s] and 3D virtual reality are going to be key to recovery,” he said. “With the integration of eDesigner and CLO, we are able to make the dreams of designers a reality by connecting designers with wash developers and brands with manufactures. It will be a complete transformation in the jeans industry.”

The new integration will be available in CLO 6.0, the latest version of software, which is set to be released this month. In order for denim companies to use it, both eDesigner and CLO’s latest versions need to be installed.

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