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Chemical Firm Devan Adopts Jeanologia’s E-Flow to Reduce Water Usage

Jeanologia is making sure its goal to dehydrate the denim industry is on track for 2025 through a strategic new partnership.

The Spanish finishing technology company teamed with Devan, a specialty chemicals company based in Belgium, to make the latter’s BI-OME antimicrobial and R-Vital skincare ranges more sustainable during their application process.

BI-OME technology provides odor control and antimicrobial properties for a variety of textiles, while R-Vital technology enhances fabrics with microencapsulated active ingredients that can be absorbed by wearers’ skin.

Jeanologia’s partnership allows both technologies to reduce the amount of water used during their application process by utilizing its e-Flow technology, which uses micronization and nebulization to substitute traditional abrasion processes and deliver performance chemistry using nano-bubbles instead of water—meaning it replaces water with air to transfer chemicals onto garments. In turn, this lowers the cost of application and minimizes water usage and discharge.

“We are delighted that we could work together with Jeanologia and establish that Devan technologies can be easily applied via these technologies onto garments or fabrics like denim and with full retention of functionality,” said Dr. Vanessa Daelman, Devan’s chief technology officer.

She added that the partnership opens opportunities such as introducing an antimicrobial treatment to a finished garment, which she said “will be increasingly important in a more circular textile world where reuse plays an important role.” With leading denim brands such as Tommy Hilfiger and Gap debuting their first circular collections this year, these considerations are now top of mind for mills with long-term sustainable visions.

Jeanologia’s e-Flow technology fits every industrial washing machine, making sustainable application methods more accessible and easily implemented. This technology is just one element of its Mission Zero target, which aims to have no more water or toxic chemicals used in a single pair of jeans around the world by 2025. Last month, the company partnered with specialty chemicals company Archroma to develop a cold denim dyeing process that drastically reduces water usage.