As consumers increasingly turn to online methods to satisfy their shopping fix, they can also be met with more challenges surrounding fit. Without dressing rooms, they need to seek alternative means to finding the right size.
Digital fit solutions such as MySize have made it easier for shoppers to assess a garment’s sizing—a strong benefit for retailers which, in 2020 alone, navigated an estimated $428 billion in returns, or approximately 10.6 percent of the year’s total U.S. retail sales, according to the National Retail Federation (NRF).
The AI-driven online shopping platform recently debuted direct-to-retailer sizing, a feature that helps users more seamlessly discover the right size. Customers can now shop retailers’ websites with personal measurements directly from the MySize app and enjoy additional features as they become available.
“Our app was designed specifically to take the guesswork out of sizing and make things as convenient as possible for online shoppers, so enabling customers to utilize our sizing recommendations and navigate directly from our app to retailers’ sites is a natural step for us when it comes to working directly with the consumer,” said Ronen Luzon, MySize CEO and founder. “It’s another milestone in our ongoing development to improve the customer journey. We believe this type of direct shopping isn’t just an e-commerce solution, it’s a template for post-pandemic brick and mortar shopping in malls, where customers will be able to skip the check-out line and get what they want without the hassle.”
MySize provides sizing information for more than 120 retailers and offers recommendations directly on the retailers’ sites when directed from the MySize app.
The technology works by analyzing user-entered data such as gender, height and weight. MySize’s proprietary machine learning database then calculates the appropriate size. The technology helped denim brand Boyish Jeans reduce returns by more than 30 percent in a two-month period.
The fit technology’s success is fueling its expansion. Just last month, MySize dove into the footwear space, and now offers a shoe sizing solution in addition to apparel.