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O’Neill Taps Isko for Real Denim Board Shorts

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Denim manufacturer Isko and heritage surf brand O’Neill partnered for the ultimate surf to street look—the world’s first denim board shorts. The hybrid shorts are a combination of both companies’ areas of expertise. The real denim shorts are made with a lightweight version of Isko’s patented Blue Skin fabric and are coated with O’Neill’s Hyperdry…

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