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Wiser Wash Uses AI-Powered Hardware to Enhance Finishing Efficiency

When Wiser Tech introduced Wiser Wash in 2018, sustainable denim bleaching was only the start of its journey to transform denim finishing. Wiser Tech’s next step is in artificial intelligence-powered devices with Wox, the company’s first venture into hardware.

Wox is based on the Wiser Wash process, which earned a seal of approval from “godfather of denim” Adriano Goldschmied for its ability to wash garments without chemicals or stones and just a small amount of water. The company reports that a pair of jeans washed with traditional methods uses an estimated 60 liters of water, which is nearly halved when using Wiser Wash—and it aims to increase these savings to 92 percent.

Working with advanced technologies, Wiser Tech enhances the technology by delivering 40 percent lower cycle duration and 66 percent higher production capacity, all while yielding improved bleaching results.

Comprised of an ozone drum and an ozone generator, Wox is much more than it appears. Through a secured cloud-based platform, the device collects data on the production process and feeds it to artificial intelligence algorithms. Sensors located at different parts of the system can identify possible abnormalities at all stages of the process, giving it the ability to identify and assess its own needs.

Features include a user-friendly control panel, ergonomic drum, easily accessible filter drawer and a LED progress ring that uses color to represent a different stage of the process. It also allows the user to adjust the amount of oxygen used during the process.

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The product’s high-tech abilities are just the beginning of denim’s technical future, according to Fuat Gozacan, Wiser Tech founder.

“Our new technology Wox, which we have developed for stable and controllable production, is the first product of a concept that will completely change the denim finishing practices,” he said. “With this system, we aim to put forward a new paradigm in the denim production industry.”

This signals an industry wide shift to more responsible washing methods. Last year, laundry and garment manufacturer Elleti Group furthered its commitment to sustainability by announcing a new partnership with Wiser Wash. Other sustainable wash innovations include the Jecostone System, which was created by Italian abrasives company Itexa Group and consists of an abrasive multi-fiber carpet that covers the entire drum of an industrial washing machine, and an abrasive pad that works freely inside the machine in a similar fashion to pumice stones.

But denim bleaching isn’t the only aspect of the industry that’s gotten a high-tech update. Earlier this year, trims manufacturer YKK unveiled a new program that uses an AI-powered “brain” to visualize carbon dioxide absorption at its Kurobe manufacturing site in Japan. Using the system’s innovative sensors, the company receives insight into local meteorological and environmental data such as ground temperatures.

“Our aim is not to build an ordinary machinery, but to create 360-degree innovations and solutions beyond Industry 4.0,” Gozacan added.