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Making a Wiser Choice for Denim Bleaching

Having collaborated with fashion brands since 2018, Wiser Wash has proven that it can create qualified and fashionable designs without sacrificing results or lowering its commitment for environmental concern.

Wiser Wash’s patented, award-winning ozone bleaching process has made a huge difference by eliminating pumice stone and hazardous chemicals from conventional bleaching techniques, thus saving the company a significant amount of water and energy.

So far, more than 56 million liters of water has been saved due to Wiser’s unique technique. Because it reduces the use of water by 53 percent in the finishing process, it is even possible to in­crease this saving up to 92 percent with waste wa­ter treatment systems. In addition, the Wiser Wash process uses 40 percent less energy and 28 percent less time, improving efficiencies at all levels.

Rivet caught up with Fuat Gozacan, investor of the Wiser projects, to learn more.

Rivet: True sustainability cannot be achieved if the industry doesn’t work together. How is Wiser working to ‘expand the borders’ so to speak?

Wiser Wash Tech Fuat Gozacan Denim
Fuat Gozacan, investor of the Wiser projects. Courtesy

Fuat Gozacan: At Wiser, we have always believed that joining forces with dif­ferent stakeholders is one of the most effective methods in business growth. It brings significant benefits to all parties and creates a true win-win situation that boosts resources, such as manpower, skillset, knowledge, equipment, technology, etc. Plus, it extends the environmental and social im­pact of our Wiser projects on a more global scale. Wiser Wash has a bold, ambitious yet effective expansion strategy for all stakehold­ers.

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Wiser Wash’s Turkey facility was the first pro­duction partner in line with this strategy, then Phong Phu International (PPJ) in Vietnam, Arvind in India and Elleti in Europe joined us. In this way, we established a strong production network with constantly ex­panding global borders.

As Wiser expanded its borders, how did you maintain the company’s standards for quality, low toxicity, sustainability and more?

F.G.: This was an important issue, and it was why we teamed up with Control Union, an international and highly pres­tigious inspection and certification company. Together with Control Union, we developed the Wiser Wash Sustainability Assessment Standards, which focuses on chemical management, environmental performance, social responsibility, safety perfor­mance, quality management, transparency, etc. While preparing these standards, international benchmarks for identifying and managing envi­ronmental and social risks such as IFC and ILO were taken into consideration.

In line with the Wiser Wash Sustainability Assessment Standards, Wiser Wash facilities are audited by Control Union at regular intervals to ensure a standard production (currently, all Wis­er Wash facilities are in the audit process). Audit­ed and certified facilities continue Wiser Wash production rapidly. Wiser Wash Turkey is one of them. It has also started production with WOX (Wiser Ozone-Xperience), a new technology de­veloped by Wiser Tech to take the current poten­tial of Wiser Wash one step further.

Wiser was already known for its denim bleaching. How did you use technology, specifically artificial intelligence, to update this?

Wiser Wash Wox System
Wiser Wash’s Wox System Courtesy

F.G.: Our WOX system consists of an ozone drum and generator. Thanks to its AI-based technology, WOX can analyze its processing and identify the possible abnormalities at all stages of the ozone bleaching process, including maintenance requirements. In line with the data obtained from the first produc­tions, WOX shortens the cycle durations by 40 percent and increases the production capacity of the facility by 66 percent, which leads the manu­facturers to build a better scaling-up strategy.

Wiser aims to assist the fashion industry by identifying growth opportunities and im­proving current practices through innovation. The positive benefits of Wiser innovations open the horizon of all stakeholders, offer access to new ideas, knowledge and technology, and create sig­nificant values in resource management systems. While creating this value, our goal has always been to set and maintain high standards for the industry. Therefore, our improvement and devel­opment efforts will always continue.

To learn more about Wiser Wash and a new method for denim bleaching, click here.