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China’s Advance Denim Joins US Cotton Trust Protocol

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Advance Denim, one of China’s largest denim manufacturers, has joined the U.S. Cotton Trust Protocol.

The protocol offers a system that provides mills and manufacturers with the critical assurances they need to prove to their customers that they are an approved supply chain partner for brands and retailers and are sourcing sustainably grown cotton.

Advance Denim’s membership marks a significant step in its ambitious sustainability program, which employs advanced technology and innovation to minimize the manufacturer’s environmental impact. The company wants to make sure its brand and retailer customers have transparency throughout the supply chain.

The Trust Protocol provides member brands such as Gap Inc. and Next access to its credit system to validate consumption of cotton and associated credit, and to aggregate year-over-year data in six sustainability areas–water use, greenhouse gas emissions, energy use, soil carbon, soil loss and land use efficiency.

As a member, Advance Denim can now provide its customers with confidence about the U.S. cotton in its sourcing mix. Advance Denim joins over 200 other mills and manufacturers as members of the U.S. Cotton Trust Protocol.

“Advance Denim is committed to playing a leading role in sustainable solutions for the denim industry and we are delighted to be supporting them in this ambition,” Dr. Gary Adams, president of the U.S. Cotton Trust Protocol, said. “Collaboration is key, as with each member that joins, we have greater resources to help provide tools and knowledge to not only help U.S. growers improve their sustainability practices, but to also give more mills, manufacturers, brands and retailers the supply chain confidence they need.”

China's Advance Denim has joined the U.S. Cotton Trust Protocol, which provides mills and manufacturers sourcing sustainability assurances.

Advance Denim’s membership in the U.S. Cotton Trust Protocol comes at a time when demand for denim is increasing amongst brands seeking to satisfy customers and their preference for the versatile fabric.

“Advance Denim aims to make innovative denim with minimal impact on the environment to make cleaner and greener denim for the next generation,” Amy Wang, director of the board and general manager of Advance Denim, said. “Becoming a member of the U.S. Cotton Trust Protocol gives us access to more sustainably grown cotton and the all-important data to prove this to our customers. Working with the Trust Protocol will allow us to further our sustainability ambitions while providing an important competitive advantage in a marketplace increasingly focused on supply chain transparency backed up by data and evidence.”

The Trust Protocol is on the Textile Exchange’s list of 36 preferred fibers and materials from which more than 170 participating brands and retailers can select as part of Textile Exchange’s Material Change Index program. The Trust Protocol is also working to align with existing systems in the cotton industry and is part of the Forum of the Future Cotton 2040 and the CottonUp guide.

The Trust Protocol underpins and verifies U.S. cotton’s progress through sophisticated data collection and independent third-party verification. Brands and retailers will gain access to U.S. cotton with sustainability credentials proven via Field to Market, measured via the Fieldprint Calculator and verified with Control Union Certifications.

Advance Denim is currently focusing its creative and technical expertise in an effort to produce its wide range of indigo products in the most sustainable way possible. The company has examined its manufacturing practices and made significant strides in water consumption, energy consumption, chemical management and emissions.

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