Advance Denim has the distinction of being the oldest denim manufacturer in China and has dedicated its efforts around the core beliefs of innovation, service, quality, people and sustainability. These core beliefs drive our efforts at being a world leader in denim. Sustainability has been a key focus and we have had industry-leading goals and results. We have achieved a 64 percent reduction in water consumption and 42 percent reduction in energy consumption in the past five years. We have also set the aggressive strategic plan of using 90 percent green fibers in all our styles over the next five years.
These dramatic results and lofty goals are made possible by dedicated, passionate people who work throughout Advance’s 120,000-square-meter manufacturing facility in Shunde, China. Sustainability did not, however, slow down our passion for innovation. It is this drive for innovation that has created close to 40 new patents, either granted or pending, in 2018, with more to come in 2019. We would like to highlight some of the groundbreaking innovations from Advance Denim for fall 2020.
Merino Peach™ is one of the latest patented technologies from Advance Denim that will bring softness to a whole new level. Traditionally Denim has a cool dry hand. Advance Denim set out to produce a 100 percent cotton warp with a super soft velvety hand that gets softer each time you wear it. Since cotton is a fiber with a natural crimp, we select the cotton with the highest natural crimp and we add a special pretreatment before spinning the yarn to further increase the crimp. This creates a cotton yarn that is loftier and softer than traditional cotton yarn. It even has a peached hand and increased insulating properties.
Advance Denim introduced Freetech™ soft stretch technology last season, a stretch technology that is 60 percent easier to stretch than traditional super stretch denim. It has a soft comfortable feel with excellent recovery and durability.
This season Advance Denim is introducing Fit Response™ denim. Fit Response™ is the ultra-power of stretch denim fabric. This patented technology offers a perfect fit and unparalleled growth and recovery. With growth of 3 percent or less and over 90 percent recovery, Fit Response™ will enhance and support your body’s curves for a flawless fit all day. Finally, you can have a jean that does not bulge and sag in all the wrong places.
Fit Response™ is available in low stretch styles for that vintage rigid look with just a touch of power. It is available in super stretch styles that hug your curves, and it is even available in our revolutionary FreeCross™ four-way stretch. It offers all levels of stretch with game-changing growth and recovery.
Advance Denim, since its founding, has dedicated its efforts to becoming a global leader in denim manufacturing. We believe that to achieve long-term success, we need to continue to invest in the tools and infrastructure that will enable us to consistently manufacture products tailored to exact needs of our customers in the most sustainable way possible. We believe that sustainability and innovation can be achieved in tandem, and Merino Peach™ and Fit Response™ are examples of the cutting-edge technologies created within one of the most sustainable denim facilities in the world.
Visit our site at http://www.advancedenim.com.