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AGI Denim Chooses Good Earth Cotton to Scale Traceability

AGI Denim is taking steps to increase the traceability of cotton in Pakistan’s denim industry. 

The Karachi-based vertical denim manufacturing B Corp has committed to use Good Earth Cotton’s traceable regenerative cotton when manufacturing denim. Australia-based Good Earth Cotton grows regenerative cotton using natural methods that promote soil health and biodiversity. It benefits the environment because the cotton retains more carbon than it emits during its growth.

The cotton is traceable using FibreTrace technology that provides end-to-end traceability of textile fibers, from farm to finished product. FibreTrace enables consumers to track a garment’s entire lifecycle by embedding traceable, scannable and indestructible pigments directly into the fiber. It has been adopted by such brands as 7 for All Mankind and Reformation.

Good Earth Cotton’s foothold in the denim industry is growing. Advance Denim in China began using the cotton last year. Vertically integrated mill Diamond Denim by Sapphire and garment manufacturer Artistic Apparel also announced they would start using the carbon-positive cotton program in their early 2023 collections. Italy’s Pure Denim’s Infinity collection also includes fabrics made with Good Earth Cotton.

AGI “recognizes the importance of regenerative farming and is committed to reducing its environmental impact while providing high-quality denim products,” it said. A major benefit of regenerative cotton is that it helps to sequester carbon and reduce the carbon footprint of cotton production. It also promotes sustainable livelihoods for cotton farmers and their communities.

Hasan Javed, AGI Denim executive director, described the partnership with Good Earth Cotton as “another tangible step forward” in the company’s commitment to responsible and sustainable practices. 

“We are proud to be part of this movement towards a better and more transparent future for fashion,” he said.