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Artisan Cloth Opens New York City Showroom

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Artisan Cloth, the international supply chain resource for denim, twill and corduroy from Asia and Mexico, is planting roots in New York City.

The Los Angeles-based textile firm, co-owned by former Jones Apparel vice president Brad Alden Mowry and wife Danielle Lee, celebrated the grand opening of its East Coast showroom last week in Midtown New York City. The creative space-meets-traditional showroom touts Tavex from Mexico, Kurabo from Japan, Thailand and China and HW Textile from China as its fabric suppliers, as well as Argentina-based trims supplier, Apholos.

With a diverse offering of products that range from vintage and luxury to novelty bottom-weight and shirting fabrics, to price competitive fabrics for mass market, Mowry said the company aims to attract the breadth of New York’s denim business. “We’re trying to have a Toyota and a Lamborghini for all drivers,” he said.

The East Coast showroom follows in the footsteps of Artisan Cloth’s showroom in Los Angeles’ Arts District in that both offer designers a creative space to experiment and talk about development. “We learned in L.A. that if we have a place that people like to visit and has resources—which is why we diversify with our supply chain partners—it’s become a real valuable thing,” he said.

Since opening the L.A. space in 2017, twice a year Artisan Cloth holds its own version of a trade show Mowry calls “Innovation Celebrations” where guests can view the latest from its partners. The same type of events will take place in New York. “We basically have an open house and celebrate our customers,” he said. “Everyone leaves feeling inspired.”

Artisan cloth showroom
Artisan Cloth co-owners Brad Alden Mowry and Danielle Lee. Courtesy

Located across the street from Bryant Park, the new showroom, Mowry said, “is beautifully decked out with inspirational washes, hardware and garment samples.” Offering fabrics from two hemispheres, he added, is a valuable resource for brands. “It’s like a one-stop shopping to some degree,” he said.

“I don’t think anybody likes the idea of just another agency that costs more money to work with,” Mowry continued. “The idea was to be more intimately connected to the mills and do a better job of customer service, tech support and development.”