Pakistan-based denim manufacturer Artistic Milliners now has an even bigger platform for its sustainable message. The company will join the Apparel Impact Roundtable (AIR), an advisory group organized by the Apparel Impact Institute (AII), to provide an experienced supplier perspective in developing a sustainable supply chain.
Artistic Milliners joins the group’s top brands, retailers and manufacturers, which currently include Arvind Mills, Gap Inc., PVH Corp. and Target Corp.
AIR was established in 2018 to help scale and implement AII-sponsored impact programming, which has included initiatives like a mill improvement program launched in 2019 and other supply chain enhancements. AII began just a year prior as a collective effort among the Sustainable Apparel Coalition (SAC), the Sustainable Trade Initiative (IDH), Gap Inc., PVH Corp., Target, HSBC Holdings plc and other parties to establish sustainable initiatives for the fashion industry.
Artistic Milliners’ decades of environmentally and socially focused innovations make it a natural partner for the organization.
“Our common goal is to advocate for a green supply chain and work together to foster an inclusive ecosystem contributing to climate positive actions and social fairness,” said Murtaza Ahmed, Artistic Milliners managing director. “At Artistic Milliners, we aim to integrate sustainability in everything we do as we continue to evolve our processes to achieve science-based targets. Through this platform, we hope to lead the industry with best practices that will guide us into a clean future.”
Artistic Milliners noted that it’s the first and only Pakistan-based company to abide by the United Nations’ 1.5°C-compliant business model to help mitigate the climate crisis—a notable accolade for a company that began as a small retail company in 1949. It has since evolved into a top manufacturer with a growing global presence, recently accelerated by its acquisition of an L.A.-based wash and finishing facility. The new factory comes equipped with industry-leading wet and dry process technologies, including lasers, ozone and e-flow machines, and will help deliver more sustainable manufacturing to its U.S. partners.
The company also set aggressive sustainability targets, including a goal of reaching net zero emission by 2025. It recently updated its Crystal Clear technology—once described as the “cleanest indigo dyeing process in the world”—and made it even cleaner.
“Artistic Milliners has been a long-time leader in producing sustainable products,” said Lewis Perkins, AII president. “I have known this team for many years and have worked with them on sustainability initiatives in the past. Joining the Roundtable demonstrates Artistic Milliners’ ongoing commitment to excellence by furthering their dedication to positive impact through scaling proven solutions.”
AII is continuing to rally the industry together to make a bigger sustainable impact. Earlier this month, the group introduced a platform for Italian manufacturers to coordinate, fund and scale environmental programs, and tapped Burberry, Stella McCartney and Kering to spearhead the initiative.