While consumers were cooped up in their homes during the pandemic, they turned to comfortable, cozy attire. But while leggings and sweatpants became the uniform of lockdowns, the current period requires a cleaner look.
According to a July survey by The Conference Board, 12 percent of workers were already back in oﬃce by June, and an additional 43 percent were expected to return by September.
As employees return to the oﬃce, athleisure won’t cut it. And jeans are also too casual for many formal workplaces. At the same time, people are socializing in person again, calling for elevated styles.
Speaking to the need for comfortable, elegant attire, Pakistan-based denim mill Artistic Milliners has introduced Work Leisure, a collection that puts a sophisticated spin on denim to make it even more work appropriate. While they look like denim, the fabrics provide the same comfort and softness that shoppers have become accustomed to.
“People are heading back in to the oﬃce more and more, so their wardrobe needs to now work for them both at home and the oﬃce. Obviously, in fashion terms, there has been this push towards comfort, and we see that continuing as well,” said Katie Tague, vice president of denim marketing and sales at Artistic Milliners. “This collection marries those two qualities together with more formal looks and cuts combined with softness.”
The collection, launching for Fall 2022, is intended to ﬁll the needs for both work attire and leisure dressing, with silhouettes that are trend-forward yet comfortable. With hybrid and remote work still in the picture, Artistic Milliners’ fabric collection could be used to elevate work-from-home wardrobes, combining classic denim looks with sleeker cuts while making no compromises on comfort.
A black denim in the collection is made in a cotton and Tencel blend. The Tencel adds softness as well as improved color retention, keeping the clean twill vibrantly black for longer.
Along with new silhouettes, consumers are also seeking out sustainable choices. Another piece in Work Leisure is denim from Artistic Milliners’ Circularity capsule, which is made from 80 percent post-industrial waste and 20 percent pre-consumer waste. Completing the sustainability story is the absence of dyeing.
The fabrics in Work Leisure range from high stretch to no stretch. Today, jeans don’t need to have high content elastane to be considered comfy. Instead, looser silhouettes can provide a relaxed feel in rigid fabrications. “Brands and retailers are asking for comfort with less stretch,” Tague said. “They don’t necessarily need high stretch.”
Artistic Milliners’ vertically integrated manufacturing facility covers spinning, weaving, and processing. Click here to learn more about Artistic Milliners.