Calik Denim and Good American kicked off a collaboration on a new sustainable collection: Always Fits. The Good American collection carries the legacy of “perfect fit” with the most sustainable fabrics, provided by Calik Denim.
Launched in October, Always Fits denim is meant to address women’s fluctuating sizes and is made from a proprietary stretch fabric so that each pair covers a range of three to four sizes. According to Good American, the average woman changes sizes 31 times in adulthood, and can shift weight by five pounds in as little as a week. The skinny fit, high-waisted jeans come in a variety of washes with some styles featuring distressed details. Always Fits also comes in five size categories ranging from 00 to 32+ with 100 percent stretchability. Plus, they are made with Calik Denim’s Selfsized fabric and Denethic technology, reducing the energy and water usage in production. Thanks to Calik Denim fabric’s unique combination of perfect fit and superior sustainable values, it is already clear that it will make a lasting impression in the global fashion world.
Good American is working towards a more sustainable long-term future in reducing its impact without sacrificing its superior fit and stretch. This includes using ethically produced fabrications in its denim, eco-friendly packaging, and environmentally safe washes. The company aims to procure 90 percent of its denim fabrics made from sustainable components by the end of 2021. Similarly, Calik Denim, with its Passion for Life, Passion for Denim sustainability strategy, focuses on the purpose of making a positive impact for a better life. Calik Denim is encouraged by its passion to become the leading denim brand that triggers the sustainability-driven transformation in the industry. Collaboration between these two companies on making the sustainably made, perfect fitting denim will make a great example to the industry by showing how valuable partnerships are. The collection itself will have a lower environmental footprint and will meet the expectations of the responsible and conscious denim customer.
Innovation meets sustainability
With Selfsized, Calik Denim aims to minimize the risk of buying the wrong size jeans through e-commerce channels, which was launched in the SS ’20 season. The Selfsized concept amazed people with its unique feature that one single size jean can fit a wide range of different sized wearers perfectly due to its ultra-high elasticity and cotton for maximum comfort and softness. Selfsized fabrics are produced using Denethic, which is developed with a sustainable approach for the whole supply chain of denim garment manufacturing. Denethic technology offers rinse washed, rinse+enzyme washed as well as bleached-look fabrics. Since the fabrics are produced at the mill with a look of washing effects, customers who wish to get clean look garments can use these fabrics even as cut and sew. For the rinse look, rinse+enzyme look and bleached-look fabrics; water saving amounts are 44 percent, 15 percent and 32 percent, respectively. Furthermore, fabrics used in partnership between Good American x Calik Denim have been specially developed. While it is almost impossible to achieve such high saving values in fabrics with high elasticity; this has been possible thanks to the technology specially developed for this project by Calik Denim.
The Always Fits collection, launched in cooperation with Calik Denim and Good American, can be purchased at www.goodamerican.com and is coming soon to retail locations across the U.S.
Click here to watch the collection video.
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