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Calik Denim Puts a Sustainable Business Strategy in Place

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Though Calik Denim addresses resource management with Denethic and Washpro—innovations that require less water, chemicals and energy—the denim mill is fine-tuning its sustainable journey.

The phrase, “Passion for Denim, Passion for Life,” serves as a new framework for the company as it works to turn its sustainable business model into a strategy to achieve a set of sustainable targets by 2025.

“With an understanding of answering to the needs of a changing world, we have decided to focus on three main pillars to achieve our purpose: leading innovative products, creating a positive impact for our stakeholders, and reducing our impact on the environment,” said Selen Ergül, Calik Denim marketing communications executive.

Under each of these pillars, Calik will work on certain material issues focusing R&D on product quality, safety and sustainable raw material procurement, and improving water stewardship and chemicals management. The company, Ergül said, plans to invest in research projects that are capable of “igniting conversation throughout the ecosystem” and to invest in partnerships that would support its vision.

The strategy, she added, contributes to the following United Nations Sustainable Development Goals: Decent Work and Economic Growth (8), Industry, Innovation and Infrastructure (9), Reduced Inequalities (10), Responsible Consumption and Production (12), Climate Action (13), Life Below Water (14), Life on Land (15) and Partnerships for the Goals (17).

“We are aware that the global challenges and trends such as climate change, resource scarcity, changing consumer behaviors, new technologies and digitalization affect all industries,” Ergül said. “With this understanding, we know that denim industry is facing environmental and social changes and risks. We aim to manage these risks proactively and turn them into opportunities, manage the impact of denim on life and to create positive value for our stakeholders. We aim to become a pioneer for the transformation of denim industry.”

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