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Candiani Makes Sustainable Denim First-Rate and Fun

Leave it to one of Italy’s most premium denim suppliers to create a premium way to present its most sustainable fabric.

Taking to video, Candiani tells us the story of Re-Gen, its innovative 80th Anniversary fabric, using characters, a unicorn and clear insight on what makes its fabric special.

From the fibers, Candiani makes its fabric with 50 percent TENCEL™ Lyocell with REFIBRA™ technology, and 50 percent recycled cotton.

Which means, Candiani says in the video: “No new cotton is used to make this denim. Just think of all the water we can save with this fabric.”

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.com