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Advance Denim’s Amy Wang on Denim’s Necessary Innovation Evolution

Denim’s timelessness translates into design, performance and expectations evolving with each new generation. For some of the youngest denimheads, a strong responsibility toward the earth is now a critical factor.

As part of Carved in Blue’s Modern Definition of Denim series, Amy Wang, general manager of Advance Denim, shared where she sees the most promise for—and the most problems with—the enduring fabric.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit