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Blue Cast: Advance Denim’s Michael Lam on Sustainable Denim Developments

Today, sustainability in denim is a prime priority, but that wasn’t always the case.

Michael Lam, director of Advance Denim, has been in denim for more than two decades, and he’s seen the evolution of sustainability over the last 10 to 15 years. As recently as then, the innovation focuses for mills were material performance and cost savings. Recycled cotton was incorporated, but largely as a marketing tool rather than a genuine eco effort.

On the most recent episode of TENCEL™’s Blue Cast podcast, Michael spoke with Lenzing’s Dennis Hui about advancing sustainability in denim. The two executives have known each other for 17 years, when they met working at Central Fabrics. This company was the first in the denim industry to create a sustainability report, which was ahead of its time.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit