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Crescent Creatively Marks Quarter-Century Milestone

Pakistani denim mill Crescent Bahuman Ltd celebrated 25 years in business in 2020. And as part of its efforts to mark this milestone, the manufacturer is highlighting its heart.

Crescent tapped creative studio Meidea for a photography book that visually captures the mill’s corporate social responsibility. The consultancy’s photographers Diego Meneghetti and Eleonora De Martin traveled to Pakistan to document CBL’s people and its work in the community, such as a school and agricultural development. They even got a firsthand look at the life of CBL’s resident employees, as they were invited into their homes.

Twenty-five of the shots were chosen for the fine art book, titled “25 Years of Daily Commitment,” which launched in late 2020. The opening image is an outstretched hand, representing the welcoming atmosphere that Diego and Eleonora experienced.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit