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Indian Mills Give Insiders’ Take on Domestic Denim Market

With a growing population and middle class, India’s apparel market was on track to quickly rise in the next few years. But with disruptions due to Covid-19, will the nation maintain its trajectory?

A 2019 report from Business of Fashion and McKinsey named India’s ascent as one of the top 10 trends for the year in fashion. The apparel category in the nation is projected to grow 8 percent each year through 2022, rising to a total market value of $59.3 billion. Domestic denim production and consumption specifically have taken off over the last decade, increasing at a compound annual growth rate of 15 percent.

The pandemic has challenged the fashion sector in the nation. During a Carved in Blue webinar on Oct. 20, executives from three Indian mills shared what they are seeing on the ground.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit