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Pakistani Denim Mills Talk COVID Challenges and Sustainability Strategies


COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

During the pandemic, denim mills are coming together as colleagues rather than competitors to chart a course forward.

A Carved in Blue panel of Pakistani denim mills covered the current challenges due to COVID-19 and their priorities as they look at post-pandemic operations. Panelists are beginning to see a surge in orders due to pent up demand and they are getting back to full capacity.

In recent years, Pakistan’s textile industry has seen increased competition from Bangladesh and Vietnam, but its vertically integrated denim production could make it more appealing as buyers seek to avoid future supply chain disruptions.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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