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How Cone Denim Is Supporting Mental Health Awareness

Cone Denim has launched a new selvedge denim in support of Mental Health Awareness Month.

It is the newest fabric within the Cone Community Collection, a series of fabrics designed to support various causes and organizations that align with the values of Cone Denim. Cone will donate a portion of sales related to the newest selvedge to the Child Mind Institute, a nonprofit dedicated to transforming the lives of children and their families struggling with mental health and learning disorders.

This new Cone Community fabric is designed in a Cone Denim ’80s-inspired construction in a bright distilled indigo shade with a green selvage ID to represent mental health awareness. This denim construction is engineered to be versatile for size, fit and gender.

“Cone is thrilled to be able to use its platform to make a positive impact,” said Steve Maggard, Cone Denim president. “Everyone knows someone who has been affected by mental health challenges. Increasing awareness of the importance of child mental health and the resources available is more crucial than ever. We are excited to partner with the Child Mind Institute and support their efforts to give children and families the help they need.”

Cone said denim can be a personal and even sentimental part of anyone’s wardrobe and it is the company’s hope and inspiration to create products such as the Mental Health Awareness fabric with meaning and purpose in mind as a way to deliver impactful messaging.

The mill has been committed to creating collections that support individual causes since 2019, with this newest green selvedge being the fourth launch in the Cone Community Collection. Cone launched its Breast Cancer Awareness Collection with a nod to pink, partnering with the Alight Program, which provides financial, educational and emotional support to women and families navigating diagnosis and treatment. Second, Cone released a Pride fabric incorporating the rainbow colors of the pride flag and donating proceeds to the HRC Human Rights Campaign, a group that focuses on achieving equality for the LGBTQ+ community.

Cone also created Clean Water denim, a water-inspired selvedge supporting efforts to end the global water crisis. Proceeds benefit, a nonprofit organization that has transformed millions of lives by providing access to clean water. Cone’s commitment to minimize its water usage and lower environmental impact align well with and expand well beyond its Clean Water selvage fabrics.

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“We are always exploring new partnerships in an effort to support our customers and employees while also raising awareness and money toward significant social concerns of our time,” Maggard said.