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Cone Denim’s New Selvedge Collection Makes Clean Water its Mission

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Cone Denim is introducing its newest Cone Community Collection fabric in support of efforts to end the global water crisis and increase access to clean water around the world.

Cone will donate a portion of proceeds from the sale of its water-inspired Clean Water selvedge denim to Water.org, an international nonprofit organization that has positively transformed millions of lives around the world with access to safe water and sanitation.

“Access to clean, potable water should be a basic human right and Cone is excited to introduce its newest Cone Community denim designed to help bring more awareness to this global crisis,” Steve Maggard, president of Cone Denim, said. “Water is a precious resource and Cone remains committed to responsible water hygiene and conservation efforts. I am excited by our team’s efforts to drive sustainable innovation and produce denim in a way that uses less water and fewer chemicals, minimizing environmental impact and returning cleaner water back into the environment.”

Featuring a teal selvedge ID for water conservation awareness, Cone’s Clean Water denim is made from OCS-certified 100 percent organic cotton with comfort stretch and dyed using distilled Indigo, the cleanest on the market and part of Cone’s eco-friendly dye technologies. Sustainability and conservation remain a core focus that drives Cone’s development and production of new denims, with significant reductions in water consumption, chemicals and energy used throughout the process.

“Our Cone Community Collection denims are fueled by the spirit of collaboration,” Maggard said. “From passionate discussions across our design team, to partnerships with our sister brand American & Efird to supply the teal ID yarn to selecting Water.org to receive donations from the sale of our Clean Water denim, our goal is to inspire and empower people through dialogue, collaboration and action to raise awareness for key social issues.”

Cone’s Clean Water denim was launched as part of Cone Denim’s Spring/Summer 2022 collection. From performance denims and S Gene technology to vintage re-creations of Cone Deeptone Denim, Cone offers collections of performance, stretch, selvedge and Distilled Indigo denims crafted out of the Cone 3D R&D incubator. Cone Denim operates as part of Elevate Textiles Inc., with manufacturing capabilities in Mexico and China and a global network of sales, product and merchandising professionals based out of Greensboro, N.C.; New York; San Francisco and Hong Kong.

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