Online trade shows, webinars and virtual meetings are all new modes of conducting business. Denim manufacturers are also turning to digitizing their catalog of resources. The latest to do so is Crystal Denim, the denim division of Hong Kong-based Crystal International Group.
The company recently developed a digital showroom platform for its new 4Zero collection, in an effort to share product information and provide clients greater transparency about the collection’s sustainable qualities.
By scanning the QR code on the hangtag of every pair of jeans, customers can track information about fabric, sewing lines and washing units. They also have access to garments’ Environmental Impact Measuring (EIM) scores of garments and savings in water and chemical consumption. Additionally, the digital platform serves as a central hub for details about sustainable advancements, market news and seasonal inspiration.
“With digital innovation, we are more connected than ever,” said Mile Lam, Crystal Denim assistant general manager of product development. “The digital launch of the new 4Zero collection is setting an exceptional example to embody our transparency through product design, material selection and manufacturing processes.”
The digital showroom is a continuation of the 4Zero collection’s digital and sustainable journey. The collection was designed by virtual sampling, pulling fabrics and washes for Crystal’s digital library.
The fabrics in the collection are made with 100 percent Better Cotton Initiative (BCI) cotton, Global Organic Textile Standard (GOTS) organic cotton and recycled materials such as Recycled Claim Standard (RCS) recycled cotton and Repreve recycled polyester.
In the wash process, the 4Zero collection uses “zero measures” to create a vintage look, meaning Crystal Denim eliminates including manual work, potassium permanganate, hypochlorite and stone for a lower environmental impact.
All jeans in the collection scored “low impact” with the EIM tool, which calculates the environmental impact of water consumption, energy consumption, chemical consumption and impact on workers’ health.