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The Latest in Who’s Doing What to Reach the Denim Market Amid COVID-19

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Since we’re all practicing social distancing, mills are finding new challenges in bringing the market to you.

Carved in Blue caught up with a some of leading TENCEL(TM) Denim mills to find out how they’re addressing the impacts of the coronavirus, and how they’re innovating to still get news and new product to the industry.

Here’s what they had to say.

Read more at Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.