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Guess and Denim Mills Lead New Additions to Jeans Redesign Sustainability Project

The Ellen MacArthur Foundation has extended the guidelines to allow fabric mills to join its Jeans Redesign project.

On top of meeting the relevant Jeans Redesign guidelines, fabric mills must implement ZDHC (Zero Discharge of  Hazardous Chemicals) wastewater guidelines, including testing and reporting, and produce no more than 0.025 cubic meters of wastewater per yard.

“This kind of industry-wide shift needs companies from across fashion to work together,” Make Fashion Circular lead Francois Souchet said. “Fabric mills are vital to this transformation and we are excited to bring them on board as part of the Jeans Redesign.”

In addition, more denim brands, including Ateliers & Repairs, and Guess, have also joined the Ellen MacArthur Foundation’s Jeans Redesign program.

“More companies joining the Jeans Redesign demonstrates the appetite in the industry for practical solutions that support the transition to a thriving fashion industry, where all our clothes are used for longer, are made from safe and renewable materials and are made to be made again,” Souchet said.

Jeans Redesign was created by the British circular economy charity’s Make Fashion Circular initiative and launched in July. It includes guidelines that set minimum requirements on garment durability, material health, recyclability and traceability. The guidelines are based on the principles of the circular economy and will work to ensure jeans last longer, can easily be recycled and are made in a way that is better for the environment and the health of garment workers.

The latest brand participants also include BAM Bamboo Clothing, Blue of a Kind, Fairblue Jeans, Frank and Oak and Outland Denim.

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Fabric mills joining the program are Advance Denim Mill, Artistic Milliners, Cone Denim, House of Gold through Blue Diamond: Xingtai H&J Textiles Co., Prosperity Textiles and Soorty. They join garments manufacturers DEMCO, Denim Expert, Denim Village and Frontline.

Participants who joined earlier this year are Arvind Limited, Vero Moda, Boyish Jeans, C&A, Gap, Hirdaramani, H&M Group, HNST, Kipas, Lee, Mud Jeans, Outerknown, Reformation, Saitex and Tommy Hilfiger. The guidelines have also been endorsed by clothing collectors and recyclers Bank and Vogue, Circular Systems, Evrnu, HKRITA, I:CO, Infinited Fiber Company, Lenzing, Recover, re:newcell, Texaid, Tyton Biosciences LLC, Wolkat and Worn Again.

The guidelines build on existing efforts to improve jeans production, including the open-source guide created following C&A and Fashion For Good’s joint initiative to develop C2C Gold Certified jeans. They were developed with insights from more than 40 denim experts from academia, brands, retailers, manufacturers, collectors, sorters and NGOs.

The first pairs of the redesigned jeans will be on sale in 2020.