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DNA Tagging Can Effectively Authenticate Denim, Study Shows

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Where brands and retailers may have had difficulty authenticating where their denim fibers came from, DNA has now proven a viable solution to the challenge. DNA molecular tagging is an effective tool to authenticate denim, as DNA tags can maintain their integrity even after being exposed to things like bleaching and abrasion, according to results confirmed…

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