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DNA Tagging Can Effectively Authenticate Denim, Study Shows

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Where brands and retailers may have had difficulty authenticating where their denim fibers came from, DNA has now proven a viable solution to the challenge. DNA molecular tagging is an effective tool to authenticate denim, as DNA tags can maintain their integrity even after being exposed to things like bleaching and abrasion, according to results confirmed…

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