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DNA Tagging Can Effectively Authenticate Denim, Study Shows

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Where brands and retailers may have had difficulty authenticating where their denim fibers came from, DNA has now proven a viable solution to the challenge. DNA molecular tagging is an effective tool to authenticate denim, as DNA tags can maintain their integrity even after being exposed to things like bleaching and abrasion, according to results confirmed…

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