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How Shasha Delivers Low-Impact Denim in Bangladesh

Technology is turning denim manufacturing on its head, and those keen to right the industry’s environmental wrongs are using that technology as a force for good.

Whether its machinery or processing or fiber technology, Bangladesh’s SHASHA Denim is embracing it to reduce the impact its denim has on the environment.

Carved in Blue caught up with SHASHA’s Jamal Naser to learn about what the company is doing this year and how TENCEL™ Lyocell with REFIBRA™ technology factors into those efforts.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit