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Hyosung Introduces Creora 3D Max High-Stretch Denim at Kingpins24

To give denim lovers “jeans they want to live in,” Hyosung has developed new Creora 3D Max spandex, which bowed at the Kingpins24 virtual denim event Wednesday.

“In denim, it has traditionally been difficult to get super stretch with low growth or bagging,” Mike Simko, Hyosung’s global marketing director for textiles, said. “The industry wants more than 50 percent stretch, but they want it with less than 5 percent growth. While there is currently a way to achieve these targets, it can be expensive and constraining, therefore mills and brands have been asking Hyosung for a better solution. We are happy our Creora 3D Max has filled this need.”

Creora 3D Max spandex features ultra-stretch and strong recovery, with a focus on longevity. Jeans made with 3D Max offer a natural look and feel and allow for add-on details like eco-friendly finishes and laser treatments.

In a moderated discussion on the importance of collaborative developments and how the denim industry can benefit by all working together, Tim Huesemann, director and shareholder of Panther Denim & Tat Fung, said, “With the 3D Max introduced by Hyosung, we see a lot of benefits…One part is you want to make it laser-friendly denim, so you have to make sure that the polyester part is reduced. Since this is a spandex-based, high-stretch component, this can really benefit the laser wash for any denim fabric. We are even adding laser-friendly dyeing to enhance the 3D max product.”

One result of the COVID-19 crisis, Huesemann said, is that “everyone wants more comfort, so the high-stretch denims are a key focus, but still with a very authentic appearance.”

Simko also discussed Hyosung’s Global Recycled Standard (GRS) certified Creora Regen spandex made from 100 percent reclaimed waste, and just-launched Creora bio-based spandex. Creora bio-based spandex is made from 100 percent renewable resources, essentially industrial corn, Simko noted.

“At Hyosung, our objective is to reduce waste, not just to market products,” he said. “So, whether it’s our spandex or nylon or polyester, Regen is all 100 percent reclaimed waste.”