Over the past six months, the denim industry has adjusted to necessary social distancing measures to help slow down the spread of the novel coronavirus. While there are aspects of business that translate to a digital world—be it pivoting to e-commerce, tuning into online events or staying connected to colleagues and clients through video calls—the market has lost an essential element of community and tactility with the cancellation of trade shows.
These opportunities to mix and mingle and look and feel have historically been the backbone of the buying season, providing mills with the opportunity to showcase their latest collections, innovations and techniques. These events are a time when new concepts come to life and the industry can muse over new ideas for a fabric that defines the jeanswear market: denim.
While the shows may be on pause, the creativity running through the industry certainly is not. In Season is a collaboration between Rivet and Cotton Incorporated designed to serve as a substitute showcase for buyers and brands. We strongly believe a season’s worth of newness and innovation should not go unseen.
This Fall/Winter 21-22 denim resource showcases more than 100 denim products, from 27 companies, representing eight countries. Truly international in scope, the look book is a catalog of the latest denim products from businesses both large and small.
As strong supporters of the category, Rivet and Cotton Incorporated are natural collaborators. Rivet remains a hub for industry news, analysis and insights during this ever-changing time. Cotton Incorporated has in its half century of operation provided denim-specific trend forecasts, design inspiration and technical assistance to the global denim supply chain.
Nothing can replace the energy of a trade show and the relationship-building opportunities they represent, let alone the excitement of catching up with old and new denim friends. But it is the hope of Rivet and Cotton Incorporated that this collection of Fall/Winter 21-22 products will help inspire and drive the denim market until we can meet once again.
Click here to view the look book.