Ever Evolving is Calik Denim’s motto, and the company’s guiding principle is evident in everything it does from fabric innovations to its efforts to foster an evolution in the denim market.
To that end, Calik hosted its first annual edition of Ever Evolving Talks, a new series of panel discussions and keynotes designed to inspire and empower the denim industry. The event, which took place on Oct. 23 in Amsterdam, featured a roster of thought leaders. Moderated by entrepreneur BJ Cunningham, the keynote speakers included former creative director of Apple, Ken Segall who spoke about the future of Simplicity and Innovation, Matthew Drinkwater, head of the London College of Fashion’s Innovation Agency, who shared thoughts on the Future of Wearable Technology for the fashion industry and Thimon de Jong, director of Whetston Strategic Foresight Company, who discussed millennials and Generation Z.
Other notable speakers and panelists introduced by founder of The Bear Scouts, Dio Kurazawa, included a discussion on sustainability as a core brand value with Adriana Galijasevic, denim and sustainability expert at G-Star Raw; Rune Orloff, founder of Sardin.co; director of sustainability at Wrangler Roian Atwood and Marcia Lazar, founder of Zedonk. Discussing the future of fashion was founder of ALYX, Matthew Williams together with The Brooklyn Circus creative director Ouigi Theodore and Art Comes First brand founding partners Sam Lambert and Shaka Maidoh. Alec Leach, digital fashion editor at High Snobiety; Lukas Vincent, Ex Infinitas founder and designer; founder and designer Willy Chavaria; and Izzy Joly, creative and brand partnerships specialist at Avery Dennison shared thoughts on the power of collaboration.
View highlights of the event here.
“Our ‘Ever Evolving’ motto reflects our vision to continually progress. But it’s not just our brand that we aim to move forward; we created Ever Evolving Talks by Calik Denim to move our sector into a more sustainable future, breathe new life into existing events and fulfilling our promise to be truly ‘Ever Evolving,” said CEO Hamit Yenici.
One day later at the Kingpins trade show, Calik debuted tangible examples of its Ever Evolving motto in the form of Sensoria Rise, the company’s SS ’20 collection.
Each group within Sensoria Rise include futuristic textiles, boundary-pushing sustainability processes and emerging trends. The result is a season that delivers on consumer demands for comfort, style and durability.
Calik’s Soft & Comfy grouping leads fashion’s evolution from skinny silhouettes toward a more relaxed fit. The concept uses Lenzing Modal® to create a drape that maximizes comfort. A looser fit can also be found in the company’s update on Weaveland, which for Spring ‘20 will offer a more rustic and bohemian look that can be coated or uncoated.
With Summer Slim, Calik provides a lightweight feel thanks to a special yarn that makes the fabric breathable and loose. It’s perfect for slim fits that feature relaxed tailoring in either comfort and power stretch versions.
Selfsized is an exciting new and unique One Size Fits All style designed to suit a wide range of different sized wearers perfectly, due to its ultra-high elasticity and cotton for maximum comfort and softness. All Selfsized denim has also been developed with Calik Denim’s T-Power technology to eliminate elastane yarn slippage and it also offers good wash effects. These jeans really are for everyone.
Mixing athleisure and denim, Calik upgrades the Fly Jean, a super lightweight fabric with exceptional flexibility and buttery softness. The concept, which is offered in comfort, rigid, sateen and 3×1 fabrics, is also designed to maintain its shape with no bagging and sagging, and it provides moisture management through the use of Coolmax® All Season technology.
The sportswear-friendly Colorart, combines an ultra-lightweight hand with high performance, with shiny and matte coatings that further push the leather-look popular in men’s wear today.
Answering the industry’s call for responsible production, the company also bows D-Clear, a concept created with 40 percent less water usage during the dying process and 83 percent less during finishing. Further, the process allows for a 94 percent reduction in the volume of chemicals used.