A new partnership in the denim supply chain challenges the traditional notions of competition.
Isko, the denim ingredient brand behind technologies likes R-Two and Isko Vital, and Soorty, the vertically integrated denim manufacturer based in Pakistan, announced this week the signing of a “landmark” technology licensing agreement that brings the companies together for the production of fabric and garment collections.
“We believe in cooperation over competition. And we believe that this cooperation—which is the first of its kind in the industry—will unlock immense value for brands and consumers,” said Asad Soorty, Soorty Enterprises director.
The licensing deal is intended to “open the door to significant new business opportunities” and meet customers’ needs for sustainability, comfort and innovation on a greater scale. It is a scenario where “business is elevated from being a mere matter of price, to being about working together to create authentic value for everyone,” said Marco Lucietti, Isko director of strategic projects.
“We are driven by a shared approach that prioritizes synergy, cross-fertilization and a quest for constant improvement, so this partnership is a fantastic opportunity for both of us. It’s great to be able to work with someone who shares our vision and commitment,” he added.
The first collaborative effort between the companies is the Isko Future Face by Soorty collection, developed specifically for the U.S. market. Leveraging Soorty’s production experience and extensive vertical network, the company will produce a collection made with Isko Future Face technology, a patented woven fabric that looks like a knit. The garment collection will be available for the market next season.
The collection will be developed by Soorty’s creative team and Isko’s creative hubs and sourcing network, which will work side by side to make sure the final result is up to the highest standards in terms of look, quality and sustainability, Lucietti said.
Isko Future Face technology is well-suited for the casual U.S. market. The fabric innovation combines a soft, silky finish with comfort, enhanced shape retention and a flattering drape, while maintaining all the properties of true denim.
Though collaborations have been instrumental in scaling sustainability across the denim supply chain, Isko and Soorty describe their partnership as a new business model for the industry that represents a modern approach to managing and handling different markets.
“We are moving towards a new era in the textile industry, where the focus is quickly shifting to sharing economy models and resulting in a rethinking of the old ways of exchanging goods and services,” Lucietti said. “With a strong emphasis on sustainability, this dynamic has been further accelerated by the pandemic, so it has become crucial to understand that the development of a better supply chain is on all of the players that are part of it. More than ever before, collaboration is key.”
“With this partnership, we want to lead the way towards a new way of working and show that it is possible to create stronger connections and make room for further improvements and a greener future for generations to come,” he said.