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Lenzing and Chottani Elevate Denim with Swarovski Embellishments

The Crown Jewels are not the only sparkles to discover in London.

Lenzing and Chottani will present Mesmerizing, a couture-level denim capsule collection made with Tencel fabrications and Swarovski embellishments, at Denim Première Vision in London Dec. 5-6.

For the collection, Pakistan-based Chottani selected sophisticated indigo fabrics made with Tencel for their richness, softness and drape. The fabrics are also receptive to special finishing techniques that add to the fabrics’ sumptuous look and feel. Swarovski crystals are hand-sewn to the garments, elevating the denim pieces from traditional to luxury.

“’Mesmerize’ takes a totally different perspective on denim and its usual definitions,” Aamir Chottani, Chottani marketing director, said. “This beautiful collection takes denim to the luxury level and away from the vintage themes where the fabric is traditionally anchored. It is truly denim haute couture.”

The women’s collection includes a crop top with crystal lace and shimmering fringe, high-waisted trousers with lasered butterfly wing prints, and a crystal embellished denim bolero with a floor-sweeping Tencel denim cape.

High-end designs are not new to Chottani. The second-generation vertically integrated textile company works with many high-end brands and designer labels across Europe. The mill’s work has been spotted at London Fashion Week and Paris Fashion Week.

“It is very exciting to see Chottani’s expert design and skillful production transform beautiful Tencel denim fabrics and glimmering crystals from Swarovski into elegant, high fashion creations,” said Tricia Carey, director of global denim business development at Lenzing. “These enchanting styles celebrate luxury, femininity and glamour in a way that will change everyone’s impression of denim.”

Mesmerizing will be on display at Denim Première Vision’s new roaming show concept at the Old Truman Brewery in Shoreditch.

Fabio Adami Dalla Val, the show’s manager, said the imaginative collection reinforces the show’s focus on creativity and unexpected design.

“As part of its new concept, Denim Première Vision seeks to encourage the discovery of new sources of inspiration,” Adami Dalla Val said. “The collaboration between Chottani and Tencel will unveil a luxury and premium collection, aimed at inspiring brands for their Spring/Summer ’20 collection.”

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