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A Project by Lenzing, Officina+39 and Meidea Addresses New Denim Market Realities

In a call to “act together,” Lenzing, Officina+39 and Meidea have partnered to develop The Circle Book, an inspirational look book of low-impact apparel for today’s consumer needs.

The collaboration combines each company’s area of expertise. All design concepts utilize fabrics made with sustainable fibers including Lenzing’s Tencel and Tencel x Refibra, and showcase responsible dye methods by sustainable chemicals company Officina +39. The creative team at the Italian design and branding consultancy Meidea then cobbled together these resources to form four conceptual collections intended to inspire and showcase the scope of possibilities for circular, transparent and relevant designs.

The Circle Book was born during during the lockdown forced by the COVID-19 pandemic. And as a result, Meidea founder Lucia Rosin said it “contains all the meaning and will of our future actions,” adding that being able to trace apparel from the field to the shop will be especially important in the near future.

“The Circle Book is one of the first concrete outcomes of a more general call to action in our market, which becomes a valid reason to send a positive message to an industry tried hard by the pandemic but which, despite the lockdown and forced isolation due to the coronavirus, continues to produce innovation, collaboration and new initiatives,” added Officina+39 managing director Andrea Venier.

Fabrics from mills from around the world serve as the blueprint for the concepts. Featured mills include Calik, Candiani Denim, Prosperity, Santanderina, Tejidos Royo and Tat Fung.

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Lenzing, Officina+39 and Meidea joined forces to create The Circle Book, a concept collection based on sustainable fibers and dye methods.
The Circle Book Courtesy

The four concept collections touch on the need for tailored yet comfortable pieces for home life, garments with technical functionality, and fashion that celebrates the beauty of vintage aesthetics through a global perspective.

In Tailored Comfort, a cotton-less fabric by Santanderina features a bleach effect achieved using Officina+39’s Smart Bleach, designed to replace the conventional chlorine or potassium permanganate denim bleaching. Other concepts use Recrycrom Eco Marble, a dyestuff sourced from textile waste, to create an acid-wash look. Garments are fluid and lightweight with pleated details.

Fabrics with stretch and smooth finishes make up the Tech Utility pack. Here, water repellant resin is applied to Calik fabrics and denims are sustainably dyed in shades of military green, gray and true blue to form a versatile commuter wardrobe. Garment concepts feature multiple pockets and bungee cords pulled from the outdoor apparel space.

Intense textures dominate Nomad Ensembles, a concept inspired by travel and discovery. Fabrics with 12-14 oz. weights—some made with hemp blends—live here and are punctuated with ’90s-inspired colors that have a vintage effect. Officina+39’s Oz-One Powder give the fabrics a bleached, distressed and worn look without the use of chlorine and potassium permanganate.

And in Bold Keeper, oversized garments that give the feeling of freedom are emboldened with bright colors. Here, cotton, Tencel and Tencel x Refibra fabrics by Tejidos Royo are dyed orange and have a shiny effect, which contrasts with Calik’s ecru fabrics overdyed purple.

The Circle Book also includes three color cards to help guide designers in their product development, and further details about the sustainable processes used throughout.

“Now we see how interconnected we are and the importance of collaboration,” said Lenzing director global business development-denim. “Today we are not part of a supply chain; we are a supply network where fibers, chemical producers, spinners, weavers, finishers, designers, and brands all come together to explore ways to reduce environmental impacts of the total garment. This is how we come together, as like-minded people, part of pioneering companies.”

The book is accessible now by emailing or