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Arvind Preps for India’s Festive Season with High Performance Denim

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One of India’s largest denim manufacturers just launched a new collection that highlights innovations in high performance denim.

Arvind recently unveiled the collection, United by Indigo, with an event in Mumbai co-hosted by innovation partner The Lycra Company. The collection, which features fabrics made with Hybrid Lycra that uses Lycra and T 400 yarns in combination with cotton yarns, celebrates denim’s rich heritage as well as its future possibilities ahead of India’s 2020 Festive season.

The overall theme for United by Indigo is denim and denim-inspired fabrics with soft, plush textures—a trend that taps into demand for comfort and garments that fit into consumers’ 24/7 lifestyles.

United by Indigo includes Infiknity, a new line of fabrics that focuses on knit constructions for indigo-inspired activewear, and Mutants, which combines the rugged aesthetic of traditional denim with the comfort of knits. The collection also offers updates of the mill’s existing product ranges Azurite, Boomerang and Self-Edge.

“This collection celebrates the potential of collaborations,” Arvind CEO Aamir Akhtar said. “We are constantly inspired by the consumers’ free-spirited pursuit of an experiential lifestyle. Our shared passion and love for indigo unites and binds us.”

Arvind was established in the 1980s and now powers major brands throughout Europe, U.S. and Asia. In July, it partnered with Gap Inc. to open an innovation center and invest in a water treatment facility to eliminate the use of fresh water at Arvind’s denim mill in Ahmedabad. These initiatives set them up to save 3 billion liters of fresh water and preserve the local community’s freshwater resources by the end of 2020.

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