Denim mills are cleaning up jean production, and one of their moves is evolving raw material choices. Wood-based TENCEL™ fibers offer a lower impact alternative that comes with the added benefit of improved softness and durability.
Executives from Black Peony, Blue Diamond, Freedom Denim, Panther Denim and Prosperity discussed how they are using TENCEL™ Lyocell and their climate action strategies.
Read more on Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.