Nashville secured its place as a burgeoning denim city over the weekend with the first annual Nashville Denim Days.
The two-day shopping event took place Nov. 10-11 at the Tennessee city’s Marathon Music Works with a mixed bag of local vendors and retailers, indigo dyeing workshops, customization opportunities and interactive displays—including an e3 Cotton pool where attendees took a dip primed for Instagram photos.
Day two of the event included Denim Days Clinton Street Festival, where festival-goers shopped vintage threads and were entertained by a roster of musical performances sponsored by new Louisiana-based mill Vidalia Mills.
Local brand Imogene + Willie launched phase one of “Kill Your Jeans,” its new denim recycling program. The brand invited denim heads to exchange a pair of unwanted Imogene + Willie jeans for a $100 voucher to use toward a new pair at its Nashville store.
Junior fashion students from Belmont University’s O’More School of Design presented a denim collection they designed in partnership with Prosperity Textile and Olah Inc. Upcycled brand Atelier & Repairs also invited students to transform T-shirts into unique garments.
Madewell teamed with Cotton Inc.’s Blue Jeans Go Green denim recycling program to collect jeans in exchange for $20 toward a new pair.
And title sponsor Tencel recreated the “Tencel fiber forest” and denim shop, which were introduced at New York Denim Days in September. The shop offered T-shirts, jeans and denim jackets from brands like 3×1, the Godfather of Denim Adriano Goldschmied, Mavi, Paulita Carlotta, Reformation and Edit Denim X Rivet.
“The community in Nashville welcomed Denim Days with a strong Southern welcome,” said Tricia Carey, director of global business development for Lenzing’s denim market. “Country music and local art were perfectly paired with denim.”