You will be redirected back to your article in seconds
Skip to main content

Nashville Goes Blue for Denim Days

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Nashville secured its place as a burgeoning denim city over the weekend with the first annual Nashville Denim Days.

The two-day shopping event took place Nov. 10-11 at the Tennessee city’s Marathon Music Works with a mixed bag of local vendors and retailers, indigo dyeing workshops, customization opportunities and interactive displays—including an e3 Cotton pool where attendees took a dip primed for Instagram photos.

Day two  of the event included Denim Days Clinton Street Festival, where festival-goers shopped vintage threads and were entertained by a roster of musical performances sponsored by new Louisiana-based mill Vidalia Mills.

Local brand Imogene + Willie launched phase one of “Kill Your Jeans,” its new denim recycling program. The brand invited denim heads to exchange a pair of unwanted Imogene + Willie jeans for a $100 voucher to use toward a new pair at its Nashville store.

Junior fashion students from Belmont University’s O’More School of Design presented a denim collection they designed in partnership with Prosperity Textile and Olah Inc. Upcycled brand Atelier & Repairs also invited students to transform T-shirts into unique garments.

Madewell teamed with Cotton Inc.’s Blue Jeans Go Green denim recycling program to collect jeans in exchange for $20 toward a new pair.

And title sponsor Tencel recreated the “Tencel fiber forest” and denim shop, which were introduced at New York Denim Days in September. The shop offered T-shirts, jeans and denim jackets from brands like 3×1, the Godfather of Denim Adriano Goldschmied, Mavi, Paulita Carlotta, Reformation and Edit Denim X Rivet.

“The community in Nashville welcomed Denim Days with a strong Southern welcome,” said Tricia Carey, director of global business development for Lenzing’s denim market. “Country music and local art were perfectly paired with denim.”