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Naveena Lahore Talks About the Three Things That Set Pakistan’s Denim Apart

Pakistan has continued to position itself as a leader in denim, and Naveena Lahore has been one of the mills solidifying the country’s position in denim creation.

Whether it’s because of available raw materials, attention to quality at its mills or its more competitive prices, Pakistan is onto something when it comes to denim.

Carved in Blue chatted with Naveena Lahore executive director Rashid Iqbal to find out why Pakistan has been a major mover in denim, what’s next for sustainability, and why cost has taken some of the soul out of denim.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit