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Naveena’s Team Can’t Wait to Shop New York Denim Days

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Those who have attended New York Denim Days already know the shopping, events and community are to die for. Aydan Tuzun, head of global sales and marketing at Naveena, is one such person.

Here’s what she’s most looking forward to at this year’s festival, right around the corner in June. And check out what the mill will bring to the table at the fest, and which events you’ll be able to spot Aydan and her team participating in.

Carved in Blue: What is your story at NY Denim Days?

Aydan: Naveena’s objective is to promote sustainable practices in fashion and to create widespread demand for sustainable items on the consumer side. For this reason, we always strive to find ways to bring seasonal denim trends to life in a sustainable way. Accordingly, this season as well, we are collaborating with a brand that produces unique items using sustainable manufacturing methods–CIE Denim based in NY. They create an intimate connection to each and every hand-picked pair while envisioning what they will become. TENCEL™ Lyocell, of course, continues to take an important part in our collection. We are preparing yoga mat bags for TENCEL™ & Athleta events to take place at Denim Days with our TENCEL™ Denim.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.com