Consumers are staying at home now more than ever, and they are seeking out comfortable clothing to fit their new lifestyles.
According to a survey from Yahoo Finance and The Harris Poll, an incredible 40 percent of the U.S. labor force is now working from home full-time because of the pandemic. Outside of work hours, individuals are also staying in to combat the spread of the coronavirus.
As part of the widely adopted homebody lifestyle, shoppers are also buying online more than ever before. According to the Digital Commerce 360 analysis of U.S. Department of Commerce data, consumers spent $347.26 billion online with U.S. retailers in the first and second quarter of 2020, which is around 19 percent of the total retail sales. When compared with the same period of 2019, e-commerce is up 30.1 percent from $266.84 billion.
Along with the rise in e-commerce comes a greater risk for returns than if shoppers are purchasing in store. A consumer study from Wair, formerly BodyBlock AI, found that jeans and pants are the most frequently returned apparel items by both men and women.
Responding to the leisure trend and reacting to consumer data, Panther Denim has developed fabrics that stretch and move while maintaining an authentic, cool denim look.
“We have noticed the surge in online-friendly business due to the pandemic,” said Tim Huesemann, sales director at Panther Denim. “We developed a collection called ‘Everybody Stretch.’ The fabric in this collection has excellent elongation. It also helps the brands to minimize the size categories, thus reducing the online apparel returns rate tied to fit.”
The unisex Everybody Stretch collection has 70 to 100 percent elasticity so it moves with the wearer.
Panther has also expanded on its stretch offerings. “We further developed the EzyMAX and AIReal collection as the extension of Everybody Stretch,” noted Huesemann.
EzyMAX has a larger range of stretch choices, ranging from 20 to 100 percent elasticity. It features fabrics with softer touch, maximum freedom and limitless movement for wearers, allowing them to be truly relaxed. EzyMAX also has strong recovery to maintain its shape.
Meanwhile, AIReal is a new spirit of denim, with airy fabrics for the future consumers who appreciate authentic denim looks with real comfort and cozy styles featuring 50 to 80 percent elasticity. Lightness is the key element. Nevertheless, AIReal fabrics are seasonless. AIReal was produced with the intention of having a longer shelf life so it can be both sold and worn throughout the year.
Huesemann emphasized that Panther Denim was not only focused on the brand and consumers, but also on the environment. Panther Denim has joined the Jeans Redesign Project organized by the Ellen MacArthur Foundation, which enhances the circularity of denim to lessen the category’s eco impact.
Contact Panther Denim to learn more about its sustainable and comfortable denim.