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PG Denim Targets Pandemic Consumers with Color and Comfort

Almost a full year after debuting antimicrobial innovations specially formulated for the pandemic consumer, PG Denim is introducing new offerings for the aftermath.

The Italian fabric developer recently unveiled its Denomination of Controlled and Guaranteed Origin (DOCG) collection, a line of colorful and cozy fabric innovations that consider consumers’ desire for comfort and the mounting sense of excitement that is returning to fashion and the act of dressing up.

According to PG Denim’s founder Paolo Gnutti, the collection’s name “represents exactly all the values and principles that I follow every time I have to create a new collection,” and includes high-quality raw materials, a sustainable supply chain and quality assurance.

Each new concept features an array of vibrant colors, 3D effects, textures and designs that celebrate the versatility of denim. Cotton and vinyl come together in the Studio 54 range, a collection aptly named after the iconic 1970s club. Velvet denim also makes an appearance in a range dedicated to soft textures produced using viscose flock for endless wash options.

The Garage Denim range showcases metallic hues that nod to the antique cars of the ’50s and ’60s and present a painted denim effect, while the Tattoo Denim line sees tattoo-inspired designs printed onto fabric for a unique and creative spin on prints.

Along with fashion, several new concepts meet the call for transitional, comfortable and sustainable clothing. Home Sweet Home is the most comfortable of the new product ranges, featuring indigo, black and ecru washes that let the wearer seamlessly transition from home back into social environments.

Though not yet available, the upcoming Free Cotton Denim range is PG Denim’s capsule collection produced using 100 percent cotton alternatives, furthering its sustainable mission.

A longtime champion of circularity, PG Denim features more than 60 percent recycled material in its collections. It has also received Global Recycled Standard (GRS) certification and uses raw materials that adhere to BCI and organic cotton standards.