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Soorty Taps Archroma Technologies for New Hygiene-Focused Fabric Collection

The new realities forced by the pandemic and climate change are inspiring innovations in fashion that protect both the wearer and the planet.

That’s the blueprint for Soorty’s new denim collection developed with chemical specialist Archroma. The duo partnered on a range of fabrics that combines sustainable dyeing technology with hygiene and protection solutions.

“With the COVID-19 crisis impacting our communities in Pakistan and around the globe, we at Soorty feel that we need to explore every possibility not only to create beautiful and fashionable denim, as we do, but also to help protect our customers and the consumers,” said Asad Soorty, Soorty executive director.

With Archroma, Soorty added that the vertically integrated denim manufacturer found exactly what it was looking for, an entire system of ingredients and processes to make durable and wearable protective clothing.

Soorty’s SmartCare+ fabric collection uses Archroma’s Pure Indigo Flow, an aniline-free indigo system developed to “preserve the health of denim workers and aquatic life,” as well as Advanced Denim, the firm’s water-saving dyeing method based on its sulfur-based Diresul RDT blue dyestuff. Advanced Denim allows a vast range of casts and wash-down effects while offering high flexibility.

The fabrics are treated with Archroma’s antibacterial treatment, Sanitized technology, that keeps the garment feeling fresh, odor-free and germ-free.

Along with garments, the fabrics are suitable for the face masks that will be part of the “new normal” for at least as long as it takes to control the coronavirus.

“Archroma is actively supporting manufacturers such as Soorty who are interested in exploring antimicrobial and barrier products in everyday articles and fashion products,” said Mujtaba Rahim, Archroma Pakistan CEO.

Soorty, he added, takes the challenge one step beyond pairing hygiene and protection effects with coloration technologies that have a much lower impact on water reserves.

“Doing so, they tremendously help us in our ambition to help create authentic and innovative denim with a soul, because it’s our nature,” he said.