The fashion industry is undergoing an evolution of sorts, becoming more size inclusive and bucking traditional calendars in recent years. A number of brands and retailers are evolving their offerings to reflect a wider range of sizes and seasonless styles as consumer demand changes.
Just last month, women’s brand NYDJ debuted a line of pull-on jeans that stretch to fit three sizes—and sold out within a week. Prior to that, premium denim brand Frame introduced Le One, a women’s jean that can fit several sizes. Good American, in partnership with Calik, also introduced Always Fits denim, a skinny jean with 100 percent stretchability, accommodating a range of three to four sizes without sacrificing fit.
Pakistan-based vertical denim manufacturer Soorty has a solution to make size inclusivity more accessible as well. The company recently launched Re-Sync denim, a line of jeans that feature one-size-fits-all technology. The trans-seasonal, adaptive fabric sculpts the body with 360-degree stretch comfort that fits a range of four sizes—two sizes up and two sizes down.
For the collection, Soorty partnered with fashion size and fit software Scircula to help further progress and eliminate fit problems across the entire value chain. Scircula’s eCommerce Fit Solution collects customer size, fit and buying behavior data in real-time to provide insights at the SKU level.
Considering data from the U.S. Centers for Disease Control and Prevention stating that the average American woman’s waist is 37.8 inches—which ranges from a size 16-20 in select jeans—extended sizing should be the norm. Market intelligence platform Edited reported an 11 percent increase in the number of new plus-size or curve styles compared to 2019. Progress is being made, but the industry still has a long way to go.
By making products that can adapt with consumers’ fluctuating sizes, Soorty aims to offer products that will be worn longer and kept from the landfill.
As part of its commitment to sustainability, Soorty also debuted its Re-Dream collection made of nonvirgin materials, such as post-consumer and post-industrial waste, GRS-certified recycled polyester, Lycra T400 Ecomade T400, CoolMax Ecomade and Repreve.
