There are many pain points in the denim industry’s efforts to become more sustainable. Savings in water, energy and chemicals are commendable, but often don’t feel like they are enough to move the needle, especially when companies’ resources are stretched.
Tejidos Royo is choosing to make a big impact by focusing on water conservation with a new initiative that builds on its commitment to its waterless dyeing technology, DryIndigo.
José Rafael Royo, a member of the company’s board, announced Wednesday at Kingpins Amsterdam the launch of One Million Liters, a campaign designed to raise awareness by showing how changing one part of the production or manufacturing process can speed up change toward a more sustainable textile industry. The program also works toward the United Nations Sustainable Development goals.
To kick off the program, Royo said the Spanish textile mill will donate the “economic contribution” from the first million liters saved to UNICEF for its water and sanitation programs that aim to improve the lives of thousands of children around the world.
From now through Nov. 30, 2019, individuals can vote for which of five UNICEF projects will benefit from the donation through the microsite www.onemillionliters.com or by using the hashtag #OneMillionLiters. The water will be sent in early 2020.
Tejidos Royo is focused on projects with traceable results. Since implementing DryIndigo technology in 2019, Tejidos Royo has saved more than 1 million liters of water used in denim dyeing. DryIndigo uses zero water in the dyeing process. It also reduces energy consumption by 65 percent during manufacture, uses 89 percent less chemicals and completely eliminates waste water discharge.
The technology has been adopted by brands like Wrangler and Banana Republic, and soon Diesel and Guess.
“In the textile industry, we need to rework our processes to become a much more sustainable industry. DryIndigo is a major milestone in this area, and we hope that it inspires to make our industry a much more responsible one towards our surroundings,” Royo said. “We are facing the sustainable denim revolution and, with One Million Liters, we want everyone to take part in it so that, together, we can meet the United Nations Sustainable Development Goals before 2030.”