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Lenzing Tackles the Color Denim Trend with New Sustainable Capsule Collection

Lenzing is expanding its Sustainable Denim Wardrobe collection with a new line focused on color, called “Blues & Hues.”

The leading fiber company will launch the capsule at Kingpins Amsterdam next week featuring new Tencel denim pieces with Latin-influenced designs, as well as new men’s styles.

“We see that color is coming on stronger in the market and certainly Tencel works really well with color,” said Tricia Carey, director of global business development for denim at Lenzing. “And we’re mixing that with some indigo product in the group.”

The line features Refibra, Tencel Modal with Eco Color Technology, and a series of blends. The collection will showcase fresh color in conjunction with the latest laundry application techniques while also staying true to denim’s indigo roots.

“Color is a huge direction in the market,” Carey said. “Color is the new Indigo. We continue the Modal Future Black platform, with new fabric development with mills.”

Lenzing is again working with Jeanologia to develop the collection, using its laser technology in some of the fabrics.

“Color is key and powerful in this collection,” Carme Santacruz, Jeanologia creative and denim designer, said. “We see a complete range of pastel colors and vibrant hues applied using our eFlow technology. The denim becomes a reinterpreted basic, thanks to the Reactive Flow overdyeing that gives us a retro aesthetic made in a modern way.”

Fabrics for the collection were gathered from mill partners in the U.S., Turkey, Thailand, Spain, Pakistan, Japan, Italy, India and China, Carey noted.