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Twin Dragon Refreshes Corporate Image to Reflect Circular Future

Twin Dragon Marketing, Inc. (TDMI) unveiled a new corporate identity and website.

The rebranding’s goal is to create a look that reflects TDMI’s present and future as a sustainable multi-source global textile solution and to better communicate the company’s breadth of expertise.

“TDMI is proud of our new logo as the symbol reflects not just our new image and evolution but also ties into our mission to preserving resources, contributing to the circular economy, and sustainable manufacturing,” said Dominic Poon, the company’s CEO.

The logo consists of two abstract dragons fashioned in a circle facing opposite directions. At the surface level, the logo represents TDMI’s name, but it is also reminiscent of yin and yang and a recycling motif. Poon said the design symbolizes “balance in our production capabilities on opposite sides of the world and our dedication to sustainability and circularity, respectively.”

“The rebrand is a revitalized image of who we are and what we are striving to accomplish: creating the cleanest denim on earth while remaining committed and dedicated to providing the best possible products and services to our customers,” he said.

A global footprint also requires a strong digital presence—a lesson all denim mills quickly learned during the pandemic when in-person meetings came to a halt.

“The pandemic really emphasized the importance of having updated branding and messaging online,” Poon said. “It made us realize how significant and effective it was to deliver our message virtually. We found it was quicker to tell our sustainability story by using digital communication, which pushed us to relook at revamping our website and image. We wanted to align our image with the products and services we provide; it actually served as a great catalyst to our journey to rebrand.”

Twin Dragon Marketing, Inc. (TDMI) unveiled a new corporate identity and website.
TDMI’s new website Courtesy

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TDMI’s new website features concise information about its mills, social responsibility, sustainable ingredients and details about its latest fabric collections.

With mills in China, Vietnam and Mexico, TDMI’s environmental impact is global. For its Fall/Winter 2023-2024 collection, the company is increasing its use of fibers like lyocell and decreasing its use of cotton to reduce water consumption in the farming stage. The company is also using better dyestuff to create washes more productively using less water in the process.

“This procedure uses less chemicals and releases zero hazardous discharge to the environment,” Poon said. “We also are proud of new finishing techniques that bring the efficiency of washes to the highest level, ultimately resulting in less energy consumption.”