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Unisex Denim Pieces Indicate Collective Shift to Genderless Fashion

Known for its universal appeal, denim plays a key role in the genderless fashion movement—and Italian brand Zerobarracento is driving that point home with its “Knotting the Futurism” collection.

The brand added two new denim outerwear styles made with premium fabric from Italian denim mill Berto. Its roster of unisex apparel now includes the Ebi, a midi vest with an oversized collar, and the Kimono, a structured robe with voluminous shoulders.

Crafted with Ecotec cotton yarn, which is made from production leftovers, the new denim styles reportedly cut water usage by 61.6 percent, CO2 emissions by 46.6 percent and energy consumption by 46.9 percent. Waterproof polyester from Gruppocinque enhances the functional qualities of the garments.

Italian brand Zerobarracento added two new denim outerwear styles, a kimono and a vest, featuring sustainable fabric from Berto.
Zerobarracento Ebi Courtesy

Both pieces are now available on the Zerobarrocento website, with the Ebi vest priced at 350 euros ($418) and the Kimono priced at 290 euros ($346).

Other styles in the collection include the Alex, a midi trench coat; the Andrea, a full-length trench coat; and the Haori, a knee-length kimono. Each piece creates unique shapes that accommodate all genders.

A zero-waste brand, Zerobarracento joins a surge of apparel companies shifting their focus to the circular economy. Initiatives like the Ellen MacArthur Jeans Redesign project have helped demonstrate the importance of circularity and made it more accessible. With Gen Z focused on both sustainability and genderless fashion, the aptly named Knotting the Futurism collection reflects a collective shift in fashion.

Predictive analytics and retail data platform Trendalytics described gender-neutral fashion as a “top market mover,” driven by data showing that gender labels are merely a suggestion in fashion. A report from advertising agency Bigeye indicated that 71 percent of male-identifying Gen Zers polled said they primarily wore clothes designed for men, and only 45 percent of female-identifying Gen Zers said they mostly wore clothes designed for women.